who does more?
“Who Does More” is the motto of Rexona, and entitles the Turkey’s biggest second-screen campaign carried on 24 episodes of Survivor. Firstly, we launched a TV commercial. Then, since users’ interactions with their smart-phones increased while watching TV, we embedded a mechanism, which allows users to follow the contestants’ performance data with the Rexona wristbands the contestants use, into Acunn-app. Users could participate in live games triggered by audio watermark technology. Also, we designed a new game took place in 10-minutes commercial breaks on TV. The results: Rexona market-share grew, and 1.039.361 unique users interacted with Acunn-app.