Maybelline’s Baby Lips product launch aimed to become first choice for makeup newbies. We focused on the reflex that every woman do after they use lipstick and combine it with music and dance. We created first of its kind HTML5 based microsite that can sync 6 different video and rythm seamlessly and allow users to create their own unique music video and winning video rewarded with to be on air in DreamTV. Campaing widely appreciated by youngsters. In Total, 139.896 unique user created 18.482 songs.