world aids day
What happens if a brand sacrifices itself in the name of raising awareness against AIDS? In order to raise awareness against AIDS in Turkey, we showed the effect of a daily negligence.We created a fake scandal that will drop like a bombshell. When the World AIDS Day came, Durex Turkey Twitter account got HACKED. We created a hacker persona and ran the page in his “troll” way during the day.This so-called scandal met great interest. Durex Twitter account being hacked became the center of interest in social media and mainstream news until we explain the truth.